Research // Competetive Analysis // Use Cases // Logo Design // Branding // Collateral Design
Photoshop // Illustrator
Being able to dive deep into the technical nature of cloud computing. Learning more about how cloud computing works.
Hitting the ground running while learning about a new industry I hadn't worked in before.
My client was preparing to launch a marketing campaign for their product suite, CloudAtlas, at the 2016 World Partner Conference. CloudAtlas is a suite of tools that helps a company migrate from a traditional on-premises IT environment to one that is hosted and managed in the cloud.
I was given a presentation on CloudAtlas and a list of competitors. Using the provided research and my own research, I came up with a competitive/comparative analysis of different cloud migration tools and SAAS (software as a service) websites.
During user tests on the current website, people had difficulty understanding the content on the page. We found that portions of the website used internal terminology that could not be understood by the average IT professional.
A user flow allowed us to visualize how the website could be structured to meet user needs.
During user studies, users commented on the inconsistent visual style and the text heavy nature of the website. This, combined with the complicated language, lead users to feel like the site was untrustworthy. We recommended CloudAtlas increase trustworthiness by:
Initial sketches for CloudAtlas logo ideas.
I developed several logo variations for the client, with and without text.
I designed and oversaw the printing of the trifold pamphlet that describes the CloudAtlas suite of tools.
I also generated a business card containing contact information and a brief description of CloudAtlas.
CloudAtlas successfully distributed their collateral and attained several clients from the World Partner Conference.