Research // Task Analysis // Screening Users // User Interviews // User Stories // Use Cases // Prototype // User Testing
Photoshop // Illustrator // Invision
Usability testers expressing interest in using REI Camping Buddy to plan their next camping trip.
Creating an interactive camping checklist that users understood.
I was tasked to create a camping planner for REI. They wanted to help remove barriers for campers so that more people could enjoy the great outdoors, purchase more products through REI, and become more involved in environmental stewardship.
Through a screener, I found that respondents most interested in camping were people between the ages of 18-24 with intermediate-experienced camping experience. I set up user interviews with that demographic and found that:
With user data, I developed my persona hypothesis, Derek. I generated a concept map, scenarios, and user journeys based on users’ mental models. With these findings, I created a list of features to address Derek’s goals.
I created many sketches and a prototype with paper and post it notes. I was able to test the paper wireframe on several of my user interview participants. They went through a majority of the website without issues but experienced difficulty with the interactive checklist module.
During the test, I found that users still had trouble working with the interactive checklist module. As a result, I made more modifications to the wording and UI.
Moving forward, I would need to fully prototype the website to observe how users would naturally navigate through the application and better design for their mental models. I would also take the opportunity to further test and iterate the interactive checklist module.