Research // Use Cases // User Flow // Mockup
Photoshop // Illustrator
Convincing management to let user research dictate design decisions with a limited budget.
Stopping when the contract ended. I enjoyed laying out the information architecture but wished I could have usability tested and done more visual design for the client.
AmbientWiFi, a smart wifi company, wanted to expand their services to include SMS(Short Message Service), also known as text message, marketing. They needed a way for business owners to schedule and manage SMS messages for their subscribers. The client wanted a low-fidelity wireframe and notes that would convey the design to the developer team.
The client had a limited user research budget, I posted a screener on online forums to learn about the habits of SMS subscribers and found that:
I made sure developers had access to the survey data and my notes so they would understand where design decisions came from.
The user survey and additional SMS research lead to the creation of user stories. I spoke with business owners that offered free wifi through smart wifi devices to gain insights on what a they get from a SMS marketing campaign.
A simple site map was created for this dashboard based on the user data.
The home page of the dashboard conveys the 3 most important things a business owner will want to see based on my user research.
The low-fidelity wireframe gave the team a better idea of what they could develop the UI to look like. Every page addresses the business owners needs while keeping the users needs in mind.
To ensure business owners are as successful in their SMS marketing campaigns, I recommended including some helpful tips for business owners. For example, when a business owner is scheduling a SMS message, recommend they do it in the afternoon so that users don't feel bothered early in the morning or late at night.
The wireframe and detailed notes were sent to the development team for production.